About Bad Bad Monkeys

We provide guidance, coaching and tactics that help clubs & professional coaches and fitness trainers understand and thrive in the fast changing marketing landscape.

Successful websites have changed over the years. They’ve transitioned from “encyclopedias” to laser-focused selling tools. We can help you diagnose your site’s effectiveness and outline approaches to improve your chances for showing up in local search results. We can also help you build your lead pipeline by incorporating lead capture tools that are easy to use and manage.


Social media platforms are tools of marketing just like the Yellow Pages and lead boxes were tools years ago. If your club needs help navigating the transition from “what we’ve always done isn’t working any more” to “what is working” we can help you. There’s not magic here. Consistent effort, modest budgets and a disciplined approach are the formula.


“How do I get started” and “Am I doing this right?” are the two ends of the anxiety continuum we hear when talking to fitness trainers and coaches about social media. Our social media coaching service is designed to help novices get started and veterans validate their approach. In addition to personalized, 1:1 coaching, we offer workshops for small and large groups.


Colin McGarty

Colin is the owner and head coach of Seacoast Kettlebell, voted one of the Top 50 training Gyms in the United States. He is a former Army Infantry Officer, kettlebell Ninja, functional training expert, father, ginger, and certifies other coaches. Colin has helped hundreds of people burn fat, build muscle, and achieve their fitness goals. Now he is helping fitness business owners build thriving training gyms. Colin is an expert at content marketing and using social media to get clients and fill gyms.

Frank Nash

Mega Fitness Rock Star. Mid-90s Rap Junkie. Artist. Risk Taker, Mistake Maker. A best-selling author and international speaker, Frank Nash is one of the most in-demand and exciting coaches, writers and presenters in the fitness industry today. He currently spends his time lecturing, teaching, training and writing and as the owner of Frank Nash Training Systems in Worcester, MA. Frank consults and works with training gyms and club owners all over the globe. For the past 18 years Frank has been committed to achieving excellence in the field of Fitness Training and Performance Enhancement. Frank has helped countless individuals and athletes reach their goals through sound, scientific training. Also included among Franks successes are numerous high-end collegiate and professional athletes.

Merrill Richmond

Merrill has led marketing efforts for StairMaster, Nautilus, Schwinn, Star Trac, New York Sports Clubs and WeightWatchers International. Previously, he worked in marketing roles for The Walt Disney Company. In 2014, he oversaw development of an iOS app, the Schwinn Class Tamer Music Player for Group Exercise Instructors. The app won an Outstanding Achievement Award in the Sports Category from the Interactive Media Council. In 2008, Merrill produced two Guinness World Record setting a 24-hour group cycling event, Saints and Spinners, at New York’s Grand Central Terminal. He holds an MBA from the Anderson Graduate School of Management at UCLA and degrees in Economics and Literature from Claremont McKenna College. Merrill is certified in Inbound Marketing from marketing automation firm HubSpot.


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